CULTURAL BARRIERS

        Not all traditions are worth keeping. We break down outdated beliefs, societal pressures, and cultural norms that hold young Nigerians back from financial success—and show you how to break free.

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Do Traditional Beliefs Shape Your Money Habits For Better or Worse

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           Not everything the elders said about money is true. For example, Being the firstborn doesn’t mean carrying the whole family on your back— teach them to fish instead of feeding them forever . Times have changed and so should your mindset. Nigeria is a country rich in culture, tradition, and deeply rooted beliefs that shape various aspects of life, including money management. Many of them influence how Nigerians earn, spend, save, and invest money—most times negatively, and often in ways that hinder financial growth.  To the point where children will be expected to suffer the same struggles their parents experienced in order to get ahead. Struggles that are easily avoidable in our modern age. There are beliefs like; 1. The “Money Comes from the Spirit World” Belief Many Nigerians think wealth is either a divine blessing or a result of occult practices, rather than financial discipline or strategic planning. This makes people to ...
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Common Cultural Beliefs That Keep You From Financial Freedom

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         Like we've pointed out before, Nigeria is a country rich in culture and tradition. But some popular beliefs, especially regarding money, can be significant barriers to financial growth . How? These cultural beliefs often influence spending habits, investment decisions, and financial planning negatively leading to a long term decline in wealth. Here are some really common cultural beliefs that contribute to increasing poverty, and simple steps you can take to overcome them: 1. “ Money Is the Root of All Evil ”          You may have grown up hearing things like “ wealth is dangerous ” or that “ rich people are corrupt ”, “ people can't be extremely rich unless they get their hands dirty ”, “ be comfortable with your income, trying to earn more money is greed ”, “ stop thinking about money ”, and the most destructive “ Manage! Manage! Manage! ”.  This belief actually just discourages people from subconsciously purs...
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Should You Pause Your Business for School? Here’s What to Consider

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      Many Nigerian students dream of financial success, yet most avoid full-time entrepreneurship because of fear, societal pressure, and dependence on a broken education and employment system. Today, we can say that this isn’t entirely their beliefs. It’s majorly the society’s , parent’s and friend’s beliefs being forced on young people. They believe a university degree alone is their safest path to financial security, ignoring the harsh reality that thousands of graduates still struggle for jobs, remain broke, and start POS businesses. Even those who have a profitable side hustle or part-time job hesitate to scale their businesses or go full-time, fearing failure, academic distraction or their parents. But by avoiding entrepreneurship, they delay financial independence, reduce their opportunity for wealth, and trap themselves in the same cycle of job-seeking that has kept many Nigerians poor. Today, we explore why most Nigerian students fear taking the le...
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